Privacy Policy

1. Who We Are

Tap 4 Drive ("we," "us," or "our") operates the platform available at tap4drive.com and provides in-store dealership engagement services. This Privacy Policy explains how we collect, use, and protect information from two groups: dealership staff who use our dealer portal, and customers who interact with Tap 4 Drive-powered public lead pages.

2. Information We Collect

From dealership customers through public lead forms:

• Full name
• Phone number
• Email address, when provided
• Vehicle or offer interest
• Store and display location associated with the inquiry
• Timestamp and session ID
• SMS consent details, when consent is provided

From dealership staff through the dealer portal:

• Name, email address, and phone number
• Job title and dealership information
• Login credentials, with passwords stored hashed
• Activity logs within the portal

3. SMS Text Message Communications

Customer opt-in consent: When a customer submits a lead form on a Tap 4 Drive-powered page, they are asked to explicitly opt in to receive SMS text messages from the dealership. Customers must check a consent checkbox before customer SMS messages are sent. This consent is separate from accepting the Privacy Policy or Terms of Service.

What SMS messages customers may receive:

• Follow-up messages from the dealership regarding the vehicle offer they expressed interest in
• Appointment scheduling or confirmation messages
• Vehicle availability or pricing updates related to their inquiry

Message frequency: Message frequency varies based on dealership follow-up practices. Typically 1-5 messages per inquiry.

Message and data rates: Standard message and data rates may apply depending on the customer's mobile carrier and plan.

How to opt out: Customers can reply STOP to any SMS message at any time to unsubscribe. Customers can reply HELP for assistance.

Dealer staff notifications: Dealership staff who add their phone number as a notification recipient in the portal consent to receive operational SMS alerts for new leads submitted through their store. Staff can remove themselves as recipients at any time through the portal settings.

We do not sell, rent, or share customer phone numbers with third parties for marketing purposes. Phone numbers collected through lead forms are shared only with the specific dealership the customer expressed interest in.

4. How We Use Your Information

• To connect customers with dealerships they expressed interest in
• To send lead alerts to dealership staff via email and SMS where enabled
• To provide analytics and reporting to dealership administrators
• To operate, maintain, and improve the Tap 4 Drive platform
• To send service or transactional emails to portal users

5. Data Sharing

We do not sell personal information. We share information only in the following circumstances:

• With dealerships: Customer lead data is shared with the dealership whose Tap 4 Drive-powered page the customer interacted with.
• With service providers: We may use providers for SMS delivery, email delivery, hosting, payments, and related operations. These providers process data on our behalf.
• For legal compliance: If required by law or to protect the rights and safety of our users.

6. Data Retention

Lead data is retained for as long as the dealership's account is active, or as required by applicable law. Dealership accounts can request deletion of lead data at any time by contacting us at hello@tap4drive.com.

7. Security

We use industry-standard security measures including TLS encryption for data in transit, hashed password storage, and role-based access controls. No system is 100% secure. If you believe your data has been compromised, contact us immediately.

8. Your Rights

Depending on your location, you may have the right to access, correct, or delete your personal information. To exercise these rights, email us at hello@tap4drive.com.

9. Contact Us

Tap 4 Drive
Email: hello@tap4drive.com
Website: tap4drive.com